Fuelled by innovation and inspired by a hip, edgy street culture.

AX 1 (2)

A|X Armani Exchange is the youthful label created in 1991 by Giorgio Armani to capture the heritage of the Armani brand through the lens of its young fashion-forward urban spirit. Modern bold shapes in original shades reflect contemporary design with stylish details.

A|X Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

AX 2 (2)
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“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” – Giorgio Armani

What ARMANI EXCHANGE is all about


1991, United States


1.Level 0, The Point Shopping Mall, Sliema, Malta
2. Bay Street, Triq Sqaq Lourdes St Julian’s (Level 0),Malta


High End Footwear , Apparel and Accessories