Second Urban Bratz store opens in Sliema, The Strand – offering the coolest fashion brands for toddlers and early teens
Targeting bold and daring youngsters, Urban Bratz offers the best in fashion clothing and footwear for 2 to 14-year-olds. The store, or more specifically, ‘The BratzVerse’, includes brands such as Nike, Jordan, Tommy Hilfiger, Calvin Klein, Levis, Converse and more. It is every kids/pre-teen’s dream with all the coolest shop fittings as well as a legendary shoe wall.
The second Urban Bratz store was launched with a bang, through a weekend long celebration featuring young DJs, shoe customization and more.
Dressing a generation of go-getters, Urban Bratz provides a variety of high-quality fashion from the world’s most iconic brands. Dubbed the Alpha Generation, these trendsetters, know what they want and will stop at nothing to get it. The store also caters for that tricky age when kids are not quite kids anymore, floating between childhood and tweenhood, a cohort which often struggles to find cool clothing in the right sizes. The struggle is now over as Urban Bratz entered the scene.
The store opening was celebrated over a fun weekend which included in-store kid DJ Denzel Armani (@armanidenzeljo), free shoe customization by local artists Lee Tanti (@titotanti_tattoo), Julia Cipriott (@juliacip_15) and Kayleigh Camilleri (@kayleigh_camilleri), freebies with purchases, popcorn and colourful candy floss.
Urban Bratz is a locally developed brand by Hudson and is the younger sibling of ‘Urban Jungle’, a home-grown brand now present in major cities in Rome, Naples, Casablanca and Algiers, with more in the pipeline.
Hudson is the leading fashion and sports retailer in Malta with brands such as NIKE, Ted Baker, River Island, New Look, Intersport, Urban Jungle, Alcott and Kiabi. It recently also acquired Trilogy, now representing brands such as Mango, Tommy Hilfiger, Armani Exchange and Calvin Klein. It also has its own Malta online store, hudsonstore.com, launched in 2020. It is also present in Italy through Urban Jungle and BlackBox as well as in Cyprus with Kiabi.
Hudson is also a significant operator in the international field. In Africa, it is a distributor and retailer of several leading brands. One of Hudson’s greatest achievements to date is the representation of NIKE for 30 countries in Africa. Hudson manages this business through offices in Algeria, Morocco and Nigeria.