Birkirkara F.C. to sport NIKE branded kits through sponsorship with Hudson’s leading brand NIKE and the Intersport Franchise
For the first time ever, Hudson will be the technical sponsor of Birkirkara F.C. through its leading brand NIKE and Intersport franchise. All the kits have been manufactured by the world’s top sport brand – NIKE.
The kit, made with NIKE Dri-FIT technology and lightweight breathable mesh on the back, is of the same quality as kits worn by international football teams sponsored by NIKE, such as England, France, Portugal, and Brazil as well as clubs such as Inter Milan, Barcelona, PSG, and Liverpool amongst others, said Hudson’s Brand Director for NIKE Distribution – Malta and Africa, Indrek Heinmets.
Other national teams and clubs sponsored respectively are Holland, Chelsea, Atletico, Tottenham Hotspurs, Galatasaray.
The kits were presented during an official Press Conference which included the Birkirkara Management Team, various players as well as NIKE and Intersport management.
Birkirkara F.C. plays in the first division within Malta’s Premier League. It is one of only six clubs that have managed to win all the major honours in Maltese Football. The Club won its first major honours in 1999, when it won the Lowenbrau Cup and the Super 5 Cup, in the same season, going on to win the Premier League for the first time in the following season. Birkirkara F.C. has won 22 major honours so far and is the club that has won most cups in this millennium. With the last one being the Malta FA Trophy in the 2014/15 Season.
The ‘Stripes’ hold the undisputed local record of being the only club to participate for 20 consecutive years in UEFA competitions, qualifying to the second round four times. In the 2016-2017 Season, Birkirkara F.C. reached new heights, by becoming the first ever Maltese club to qualify to the third round of a UEFA competition.
Birkirkara Women’s Team is the most successful team in Women’s Football in Malta. The team has won nine leagues, the Knock-Out competition thirteen times and the Super Cup four times. In the 2016-2017 Season, Birkirkara F.C. won the league and the knock-out competition to win their fifth double in history. The team went on to win the Super Cup, the first honour of the 2017-2018 Season to become the holders of all three cups that Women’s Football offers.
Besides the Senior Team and the Women’s Team, Intersport will also be the kit sponsor of the under 19`s squad and the Youth Academy.
“We are delighted to be able to put into practice the NIKE philosophy of equality in sport and sponsor Birkirkara Football Club’s men’s, women’s and youth teams” stated Felice Ilacqua, the Intersport Franchise Director for Malta.
Birkirkara lies in the centre of Malta and has over 30,000 habitants. Back to the year 1916 Salvu Troisi, a famous Msida player who later joined Floriana, founded a club called Birkirkara United. This club, together with Birkirkara Celtic, laid the foundations of the present Birkirkara Football Club that was established in 1950 after the amalgamation of both clubs.
Hudson together with Intersport wish Birkirkara F.C. success in their upcoming games and look towards celebrating victories in the near future