Hudson celebrates Pink October with a positive ‘Get up and Move’ message featuring top local and international athletes
Physical exercise is a fundamental element in disease prevention. With today’s hectic life, many find it difficult to make time to work out. This October, as representatives of major sports brands, Hudson feels duty bound to spread a positive message encouraging women as well as men, to get up and move!
The campaign, led by Hudson’s CSR arm ‘Hudson Active’ features local as well as international fitness trainers and athletes such as Leanne Bartolo, Angele Satariano and Leah Camenzuli. World class Triathlon athlete and Super league champion, Vincent Luis has also joined the cause to spread this positive message. These motivational messages which feature quotes from these personalities, will be placed all over Hudson’s retail stores as well as its social media.
Through NIKE, Hudson Active will be sponsoring the international triathlon event ‘Super League’ which will be taking place in Malta on 19-20 October and broadcast all over the world. Top class athletes will be participating in this event whilst the general public are also invited to participate in a ‘pink themed’ NIKE fun run. To apply click here or visit: www.superleaguetriathlon.com/malta
To further encourage the general public, Hudson will be selling pink arm bands through its retail outlets, to help those working out to carry their mobile and listen to their favourite music.
Music is a major support to get the body moving and for this, Hudson Active has also launched its own ‘Spotify Get up and Move’ playlist. To access the playlist click here or search for ‘Hudson Active – Get up & Move’ on Spotify.
Internally for its employees, Hudson will be distributing information about cancer prevention and will be handing out healthy smoothies as well as cereal bars. ‘Hudson Active’ seeks to empower a fitness culture by raising awareness about the importance of practicing sport, and of carrying out daily exercise as part of a healthy lifestyle.
As the representatives of major sports brands, including the leading sport brand, NIKE, health and wellness are at the core of Hudson’s values. The company believes in promoting a healthy lifestyle by providing the market with the right equipment and clothing. For more info visit: www.hudson.com.mt