Hudson Group launches ‘HUDSON ACTIVE’ aimed to empower a fitness culture
Hudson Group has just launched ‘Hudson Active’ – an initiative which seeks to empower a fitness culture by raising awareness about the importance of practicing sports, and of carrying out daily exercise as part of a healthy lifestyle.
As the representatives of major sports brands, including the leading sport brand, NIKE, health and wellness are at the core of Hudson’s values. The company believes in promoting a healthy lifestyle by providing the market with the right equipment and clothing. It is now introducing Hudson Active with the slogan ‘empowering a fitness culture’, which will focus on promoting physical activity within the communities it operates in as well as to support activities which embrace these values.
Hudson Active follows the earlier launch of Hudson’s internal employee programme, Healthy Hudson, which encourages a healthy lifestyle among the Group’s employees with activities including healthy meals and snacks which included ‘Clean Eating Mondays’ and ‘Healthy Breakfasts’, fundraising activities towards health causes, massages and exercise classes.