Responsible for planning, creating and executing all digital marketing strategies to drive sales for e-commerce website, across PPC, Display, SMM and email marketing to ensure maximum ROAS and increase conversion rate.
Analyze performance, optimize spending, manage daily operations of ads placements.
Manage social media presence across all digital channels Facebook, Instagram, TikTok, Snapchat and YouTube and initiate new online sales channels.
Coordinate with designers, copywriters, in-house and external agencies following the brands guidelines for campaigns creative and prepare content.
Conduct A/B testing to determine best practices and increase conversion. Remarketing campaigns.
Manage Facebook and Instagram shops. Manage daily content (posts, images, videos) that builds meaningful connections and encourages community members to engage and share.
Work with existing influencers and create relationships with new ones
Manages social media content calendar to determine appropriate timeline for posting, engaging and optimizing content specific to each social media platform
Prepare annual budget with E-commerce Manager
Manage conversations with followers in a consistent brand voice across all channels and participate in trending topics, popular hashtags, current and live events
Suggest and implement new features to develop brand awareness and improve sales
Assist in creation of seasonal & global campaign concepts
SKILLS & EXPERIENCE:
Minimum of 2 years experience in digital marketing, with proven records in managing integrated digital marketing strategies and achieving KPIs through Google and Social Media campaigns.
2 years of e-commerce experience, preferable within fashion industry
Advanced knowledge of Google, Facebook, Messenger, and Instagram advertising including experience with audiences, campaigns optimizations, measuring ad effectiveness and achieving KPIs. Shopping ads, Video and Display campaigns.
Usage of Social Media Marketing Platforms (SEMrush, Hootsuite, AdEspresso).
Usage of Social Media scheduler & link in bio tools
Knowledge of Google ads, keywords analyses, Google Analytics, Business Manager
Excellent communication skills
Must be organized, sales oriented, detail-oriented, and deadline-driven with strong analytical skills
Self-starter with the ability to manage multiple projects simultaneously and autonomously
Degree in marketing, communications, or relevant field
Strong business acumen with ability to set KPIs
Up to date with latest trends and best practices in e-commerce and digital marketing
Hudson’s focus is on the development of brands, mainly in the fashion and sportswear sectors. We, first and foremost, take time to understand the Brand, to identify the potential consumer and create distribution strategies and retail experiences, to roll out the brand in target territories. Our focus markets are Europe & Africa, specifically Malta, Italy, Cyprus, Algeria, Morocco and Nigeria, with people on the ground, a wealth of experience and strong local partners with whom we can make the difference. We recruit experienced multicultural and knowledgeable teams focused on results. We deliver the results that our partners expect and give them the peace of mind that they demand.
CONTACT US Hudson House Triq Burmarrad Burmarrad, SPB9060 Malta