NIKE Sports Marketing Specialist

Hudson Group is an international retailer and distributor primarily involved in the sport and fashion wear sectors. The Group’s head office is in Malta but is also present through offices in Italy, Cyprus, Morocco, Nigeria and Algeria.

Job Overview:

As a Sports Marketing Specialist representing NIKE, you will play a crucial role in developing and executing strategic marketing initiatives to promote and enhance the brand’s presence within the sports industry. You will collaborate with cross-functional teams to drive impactful campaigns and establish NIKE as a leader in the sports marketing landscape. This is an exciting opportunity to combine your passion for sports with your expertise in marketing to make a significant impact on NIKE’s success.

Responsibilities:

• Develop and implement comprehensive sports marketing strategies to support NIKE’s brand objectives and initiatives.
• Develop, lead, and implement the Team Sport sales strategy to increase category sales revenues.
• Build and maintain strong relationships with professional athletes, sports teams, leagues, and organizations to drive partnership opportunities and brand visibility.
• Collaborate with internal teams, including brand marketing, creative, and product teams, to align sports marketing initiatives with overall brand strategies.
• Identify and evaluate potential sponsorship opportunities, events, and activations to maximize NIKE’s presence.
• Manage the end-to-end execution of sports marketing campaigns, including planning, budgeting, timelines, and deliverables.
• Track and analyse the effectiveness of sports marketing programs, providing regular reports and insights to inform future strategies and decision-making.
• Stay up to date with industry trends, emerging sports, and athletes, identifying opportunities for NIKE to expand its reach and relevance within the sports market.
• Collaborate with external agencies and partners to develop and execute creative marketing assets, including advertisements, social media content, and event materials.

Qualifications:

• Bachelor’s degree in marketing, sports management, or a related field. Relevant certifications or additional coursework are a plus.
• Proven experience in sports marketing, preferably within a global brand or agency setting.
• Deep understanding of the sports industry, including key players, trends, and market dynamics.
• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
• Analytical mindset, with the ability to interpret data, measure campaign performance, and optimize strategies based on insights.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders at all levels.
• Creative thinking and problem-solving abilities, with a knack for identifying innovative marketing opportunities.
• Proficiency in using marketing tools and software, as well as a solid understanding of social media platforms and digital marketing strategies.
• Passion for sports and a genuine enthusiasm for the NIKE brand.

Joining NIKE as a Sports Marketing Specialist provides an exciting opportunity to leverage your marketing expertise and passion for sports to drive impactful initiatives that shape the brand’s presence in the industry. If you are a results-oriented, strategic thinker with a strong understanding of the sports landscape, we invite you to apply and be a part of our dynamic team at Hudson representing NIKE.