Role purpose
As the retail Marketing Services Manager at Hudson, your core responsibility is to oversee the seamless delivery of offline, in-store marketing initiatives, POS assets, toolkits, and window kits in alignment with the marketing calendar. Your role is pivotal in coordinating the development and pre-production processes, ensuring compliance with brand requirements, and maintaining a high standard of delivery efficiency and quality.
The key duties and responsibilities of the role are as follows:
- Execute the delivery of in-store marketing materials, POS assets, and toolkits according to the marketing calendar.
- Ensure the development and delivery of recurring toolkits aligned with the commercial cycle and brand requirements (e.g., Sales, Black Friday).
- Oversee the development and delivery of both fix and campaign-based in-store materials and communication assets, including Hudson Coin initiatives.
- Coordinate the development and delivery of window kits in accordance with the marketing calendar.
- Manage and coordinate the development and pre-production processes for offline assets.
- Responsible for efficient and streamlined production management of offline assets.
- Collaborate with procurement to ensure production efficiency across the organization.
- Possess a comprehensive understanding of brand guidelines and ensure all delivered materials adhere to brand standards.
- Maintain a commitment to high-quality delivery in all offline and in-store marketing initiatives.
Core competencies, knowledge, and experience
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of proven experience in retail marketing delivery, with a focus on offline and in-store materials.
- Experience in creative development preferably in the retail industry
- Strong organizational and project management skills.
- Familiarity with production processes and collaboration with procurement.
- In-depth knowledge of brand guidelines and commitment to maintaining brand standards.
- Excellent communication and coordination abilities.
- Fluency in English
