Role Purpose:
To develop the business and maximise the returns to the organisation from the Brands under the role responsibility, in accordance with the relevant Brands’ philosophies, policies and procedures.
Tasks and Responsibilities:
- Support further business development, through thorough understanding of the market & support the General Manager to identify opportunities to grow the Brand.
- Develop, in conjunction with the General Manager, a specific forecast plan that will lead to the achievement of sales & profitability goals per client, ensuring long-term business growth.
- Continually monitor sales, gross profit levels & brand health and develop recovery plans where necessary.
- Responsible for market segmentation.
- Find & develop new clients & maintain Partner Relations & drive them to achieve set targets.
- Responsible for the selling process for all accounts.
- Lead & assist partners to agree seasonal buys by running analysis on areas like SKU productivity & style colour minimums to optimise the buy plan & any potential loss of stock through low order quantities.
- Collect all clients’ sales orders and send to central office in a timely manner.
- Work with central buyers & ensure order process is observed & are sent & received on time.
- Ensure adherence to Company policy regarding commercial agreements with clients.
- Ensure that invoices and packing lists are stamped and signed by clients and sent to Head Office in a correct and timely manner.
- Follow up on with central office orders’ delivery status.
- Ensure order split and delivery to clients.
- Ensure that payments/monies due are collected in time.
- Lead and manage all aspects of the Ecommerce business including, business planning, liaising with Brand Directors, content strategy and development, promotional campaigns and other online/digital marketing, website design, customer service, logistics management, web analytics and web technologies.
- Manage the user experience of the website including image, site navigation, content creation & development (including photography), checkout funnel and promotional campaigns.
- Generate and implement new sales and marketing initiatives to drive traffic to site and increase Ecommerce sales and profitability.
- Identify new areas of Ecommerce opportunity beyond current organizational thinking.
Key Performance Indicators:
- Brands Sales & Margin Targets
- Company set Debtor Days Targets
- New Clients Targets
- Brands Contractual Obligations
- Sales and profit from Ecommerce. Standard KPIs (Traffic; Conversion; Bounce rate; Abandoned cart etc)
