Position Summary & Key Objectives
This role will be responsible for driving online marketing revenue. You will implement and execute a strategy to create an optimal and efficient mix of online marketing revenue-driving investments.
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
- Grow the network of affiliates, monitoring sales from affiliate sites, and helping with affiliate questions or concerns.
Objectives
- Partner with the Brand and Marketing teams to drive growth and profitability through performance optimization and activity development across pay-per-click channels including (but not limited to) Search, Shopping, Video and Display channels
- Continuously analyze performance of regional PPC advertising and define strategies to efficiently scale activity
- Centralize marketing feed management, testing and optimization
- Provide regional search trend insights to the wider business
- Partner with our global eCommerce teams to drive growth through performance optimization and activity development across traffic acquisition channels with a focus on Affiliate marketing
- Audit affiliate networks, partners, practices and performance of regional programs
- Identify opportunities and guide strategy to improve efficiency and scale
- Work with global eCommerce teams to define global standards and best practices for affiliate programs
- Analyze traffic from e-Commerce marketing activities to identify opportunities for growth and optimization
- Work with stakeholders to identify bottlenecks in performance and assist team members in scoping out requirements for innovations
- Establish long term effective and profitable relationships with our key affiliate partners.
- Drive innovative campaigns with our new or existing affiliate partners to support channel targets.
- Liaise with internal teams to ensure cross-channel alignment, innovation and wider corporate support.
- Drive testing, analysis, optimization and reporting on Affiliate Marketing performance to identify key levers and opportunities for improvement.
- Own ecommerce promotional calendar, concepting promotions to hit net sales targets
KPIs and qualitative measures
- Conversion rate
- ROI / ROAS
- Site traffic
- Customer database
- Marketing budget control
Qualification & Functional Competencies
Education
- Degree educated, preferably in Marketing.
Experience
- 3-5 years of professional experience in managing performance marketing and affiliates for retail eCommerce
- 2-3 years of experience in managing vendors, agencies and affiliates.
- Strong understanding of paid and organic social media channels relevant to youth consumers.
- Experience in planning & managing financial budgets across multiple markets and campaigns
- Experienced in working with internal stakeholders and external parties to establish efficient and scalable processes
- Strong communication skills in English. Other European languages, will be a plus.
- Consumer-centric and data-driven performance mindset
- Flexibility and ability to work in a fast-paced environment
- Advanced analytical skills
- Google Ads
- Facebook Business Manager
- Other Social platforms (e.g., Snapchat BM, Twitter BM, LinkedIn BM, etc.).
- Affiliate Network platforms (e.g., Impact Radius, Partnerize, Rakuten Linkshare)
- Feed Management (e.g., DataFeedWatch, Channel Advisor or Intelligent Reach)
- Any analytics platform (either GA360 or Adobe Analytics)
Capabilities
- Extreme attention to detail is a must for this position.
- Ability to work independently on assigned tasks as well as accept direction on given assignment.
- Must be flexible and can effectively prioritize multiple tasks in a fast-paced environment.
- Strong written and verbal communication skills; for example, demonstrated through reporting and presentations in a business context.
Organizational Relationships
Internal:
- Brand & Marketing teams
- Merchandising team
- Warehouse
- Supply Chain and Logistics Teams
- Data Management Team
- IT
External
- External service providers
- Database systems, e.g. MS Dynamics
