Marketing Manager

Role purpose:  To lead the Malta Marketing team in developing and executing marketing strategies and activities of the relevant Brands in order to drive traffic and increase conversion across Hudson stores.

Key accountabilities:

• Day to day management of the Malta Marketing team;
• Develop and implement annual marketing plans/calendars in conjunction with the various brand, retail and merchandising teams;
• Develop creative content across all brands;
• Develop in collaboration with the Brands, all marketing activities including social media, POS, instore collateral, promotional activities/events and sponsorships for the relevant Brands;
• Execute such marketing activities;
• Responsible for all media procurement such as digital/social media; billboards/street barriers; printed media;
• Procure and analyse relevant market research;
• Monitor, evaluate, review and report on all marketing activity and results;
• Manage the relevant marketing budget and ensure all marketing activity is within agreed budget;
• Monitor online competitor presence;
• Attending or otherwise ensuring presence and promotion at sponsored events;

Requirements:

• Bachelor’s Degree in Marketing, Communications, or Graphic Design
• At least 5-year experience in retail marketing; preferably with a strong knowledge of sports and fashion environment
• Goal oriented, flexible, and creative – often while juggling several projects at once
• Expert knowledge of current marketing trends and social media platforms
• Ability to understand and analyse trends
• Proficient with Microsoft suite
• A passion for the outdoor and sports industries
• Strong project management and communication skills
• Fluent in Maltese and English