Role purpose: The Ecommerce Manager will be primarily responsible for developing and managing the Ecommerce function within a country/territory
Key accountabilities:
• The Ecommerce manager is responsible to lead and manage all aspects of the Malta Ecommerce business including, business planning, liaising with Brand Directors, content strategy and development, promotional campaigns and other online/digital marketing, website design, customer service, logistics management, customer service, web analytics and web technologies;
• Manage the user experience of the website including image, site navigation, content creation & development (including photography), checkout funnel and promotional campaigns;
• Develop and oversee the effective planning, QA, and execution of content across the website/s and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing;
• Manage all aspects of key e-commerce metrics (traffic, SEO, conversion, bounce rate, dwell time, payment gateway, abandoned cart etc) to ensure site is efficient and effective;
• Generate and implement new sales and marketing initiatives to drive traffic to site and increase Ecommerce sales and profitability;
• Provide expertise on current Ecommerce industry best practices. Consult on cross-functional projects (e.g. in store initiatives) to ensure Ecommerce principles are incorporated;
• Identify new areas of Ecommerce opportunity beyond current organizational thinking.
KPIs:
• Sales and profit from e-commerce;
• Standard KPIs (Traffic; Conversion; Bounce rate; Abandoned cart etc);
• ROI on e-commerce marketing investment (e.g. PPC);
• Customer satisfaction ratings.
Skills and competence:
• A Bachelor’s degree with a specialization in marketing or business.
• The ideal candidate for the role position is an organized, analytical person with strong technical skills;
• Must be able to multitask effectively and be able to problem-solve when needed;
• Must be creative, pragmatic, and eager to learn;
• Must be able to lead a cross functional team;
• Proven leadership of Ecommerce projects with at least 4 years’ experience in a similar role.
Hudson’s focus is on the development of brands, mainly in the fashion and sportswear sectors. We, first and foremost, take time to understand the Brand, to identify the potential consumer and create distribution strategies and retail experiences, to roll out the brand in target territories. Our focus markets are Europe & Africa, specifically Malta, Italy, Cyprus, Algeria, Morocco and Nigeria, with people on the ground, a wealth of experience and strong local partners with whom we can make the difference. We recruit experienced multicultural and knowledgeable teams focused on results. We deliver the results that our partners expect and give them the peace of mind that they demand.
CONTACT US
Hudson House
Triq Burmarrad
Burmarrad, SPB9060
Malta
