Role purpose: Responsible for the organisation of effective planning and execution of all the Group’s marketing activities in accordance with the relevant Brands’ philosophy, policies and procedures.
Key Accountabilities
- Conduct market research among focused marketplaces to determine insights into existing and future consumer trends relevant to the Brands – analysis of customer research, current market conditions and competitor information
- Develop a long-term Marketing strategy that is in line with the overall Brands strategy and business goals;
- Build and maintain the face of the Brands throughout the Group;
- Develop and implement annual marketing plan/trade calendar in conjunction with country marketing teams, focusing on meeting brand objectives;
- Ensure all marketing activities for the Brands are implemented in all countries within the Group;
- Act as the coordinator between the Brand and in-country Marketing managers helping them develop and correctly execute the seasonal and category marketing programs, ensuring cross-functional alignment between marketing, VM, product, retail and sales;
- Monitor, review and report on all marketing activity and results and ensure that marketing activity is within agreed budget;
- Oversee all social media content, updates, promotions and activities;
- Develop strong relationships with internal and external partners (marketing, product, VM, sales, services, retailers and agencies);
- Assist with financial projections and budgeting process;
- Ensure that partners are supported on marketing activities;
- Share the Brand’s strategy across all partners and marketing suppliers through hosting forums, conducting calls, and creating a feedback and communication outlet;
- Support the development of in country Brand Managers.
Role Requirements:
- Ideally hold a Degree in Sales or Marketing or relevant tertiary education;
- Must have related experience in a similar role, ideally in the sports retail business;
- Preferably had experience working in an international environment;
- Must be able to communicate fluently (written and orally) in English and French whilst a working knowledge of Arabic is desirable;
- Must have strong abilities in Microsoft Office products; e.g. Outlook, PowerPoint, Word, Excel
- Proven ability to persuade and influence people to take desired action across appropriate levels of the organisation;
- Must be able to communicate effectively with clear/concise written and verbal messages through emails/reports/presentations;
- Must be passionate about Sports
