The Marketing manager is responsible for the effective planning and execution of the marketing activities of the Brands assigned in accordance with the Brands’ philosophy, policies and procedures.
main duties are listed as follows:
- Conduct market research among focused marketplaces to determine insights into existing and future consumer trends relevant to the Brands – analysis of customer research, current market conditions and competitor information
- Develop a long-term Marketing strategy that is in line with the overall Brands strategy and business goals;
- Build and maintain the face of the Brands throughout the Group;
- Develop a seasonal brand calendar of initiatives;
- Manage and co-ordinate all marketing, advertising and promotional activities for the Brands assigned in all countries within the Group;
- Develop and implement annual marketing plan/trade calendar in conjunction with country marketing teams, focusing on meeting brand objectives;
- Act as the coordinator between the Brand and in-country Marketing managers helping them develop and correctly execute the seasonal and category marketing programs, ensuring cross-functional alignment between marketing, VM, product, retail and sales;
- Monitor, review and report on all marketing activity and results and ensure that marketing activity is within agreed budget;
- Oversee all social media content, updates, promotions and activities;
- Develop strong relationships with internal and external partners (marketing, product, VM, sales, services, retailers and agencies);
- Assist with financial projections and budgeting process;
- Ensure that partners are supported on marketing activities;
- Share the Brand’s strategy across all partners and marketing suppliers through hosting forums, conducting calls, and creating a feedback and communication outlet;
- Support the development of in country Brand Managers.
Education & Experience Requirements:
- Ideally hold a Degree in Sales or Marketing or relevant tertiary education;
- Ideally have relevant experience and particularly in an international environment;
- Must be knowledgeable and passionate about sports brands
- Must be able to communicate fluently (written and orally) in English and French whilst additional languages are highly desirable;
- Must understand the market, customers, and retail trends
- Must have exceptional abilities to use financial data to make decisions and maximise account profitability
- Must be able to understand complex business issues, find creative ways to solve problems, and make sound decisions that benefit the Brand.
- Proven ability to persuade and influence people to take desired action across appropriate levels of the organisation
- Must have proven ability to guide/coach customers/employees/managers
- Must be results oriented and be able to lead initiatives against achieving sales goals
- Must have the ability to drive and execute an agenda
