Duties and responsibilities:
The Social Media Manager manages and executes ongoing social media activities in alignment with corporate and brand social media platforms including, but not limited to, the development and execution of campaigns delivered across various social media channels such as Facebook, Twitter, Instagram, YouTube and Pinterest.
- Mentors and provide guidance to social media team and gives direction to agencies
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Drive user following by applying insights in content and platform approach
- Collaborate with Brand and Web teams to generate, edit, publish and share daily content (original posts, images, video) that builds meaningful connections and encourages community members engage, share and opt in while being a trusted source of authenticity in all social media and digital initiatives
- Manages the social media content calendar to determine appropriate timeline for posting, engaging and optimizing content specific to each social media platform
- Manages conversations with followers in a consistent brand voice across all channels and participates in dialogue around trending topics, popular hashtags, current and live events
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up to date with current technologies and trends in social media, design tools and applications
- Assist in creation of seasonal & global campaign concepts
DESIRED SKILLS & EXPERIENCE:
- 2-5 years of professional experience in digital marketing, with a specialty in social media
- 2+ years proven work experience as a social media manager
- Working understanding of social networks and experience managing programs, publishing and relationships via top platform tools such as Spredfast, Sprinklr, Hootsuite, Salesforce, Percolate, etc.
- An eye for detail and impeccable grammar both in Italian and English.
- Solid knowledge of SEO, keyword research, native social platform analytics and Google Analytics
- Excellent communication skills
- Must be organised, detail-oriented and deadline-driven
- Robust analytical skills
- Self-starter with the ability to manage multiple projects simultaneously and autonomously
- Degree in marketing, communications or relevant field
- Consumer marketing preferred and fashion industry experience
- Ability to communicate with Urban Jungle and Black Box’s core demographic in an authentic manner
- Ability to manage work flow from multiple teams to ensure deadlines are met
- Strong business acumen and the ability to set KPI’s and analyze raw data into meaningful and actionable insights
