A|X Armani Exchange is the youthful label created in 1991 by Giorgio Armani to capture the heritage of the Armani brand through the lens of its young fashion-forward urban spirit. Modern bold shapes in original shades reflect contemporary design with stylish details.
A|X Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.
“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” – Giorgio Armani
1991, United States
Level 0, The Point Shopping Mall, Sliema, Malta
Level 0, Bay Street Shopping Complex, St George’s Road, St.Julians, Malta
Hudson’s focus is on the development of brands, mainly in the fashion and sportswear sectors. We, first and foremost, take time to understand the Brand, to identify the potential consumer and create distribution strategies and retail experiences, to roll out the brand in target territories. Our focus markets are Europe & Africa, specifically Malta, Italy, Cyprus, Algeria, Morocco and Nigeria, with people on the ground, a wealth of experience and strong local partners with whom we can make the difference. We recruit experienced multicultural and knowledgeable teams focused on results. We deliver the results that our partners expect and give them the peace of mind that they demand.
CONTACT US Hudson House Triq Burmarrad Burmarrad, SPB9060 Malta