FIERCE - BOLD - DARING . That’s Urban Bratz.
Dressing a generation of go-getters, Urban Bratz is the ultimate fashion destination offering the best in lifestyle attire and sneakers for 2-14 kids and young teens.
Dubbed the Alpha Generation, these trendsetters, know what they want and will stop at nothing to get it. They are not kids anymore, floating between childhood and tweenhood, a cohort which often struggles to find cool clothing in the right sizes. That is about to change, the struggle is over as Urban Bratz enters the scene.