‘Legends’ by Alfie Borg

in aid of

hudson foundation

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Showcasing a collection of contemporary works depicting all time legends from the world of art, sport, music, film, and social history.

Exhibited at Kettles Café – Farsons Brewery Mriehel on the 16 November – 7 December 2022.

100% of the proceeds from the sale of the art pieces will go towards causes supported by the foundation.

LEGENDS

LEGENDS is a collection of contemporary works by Hudson Founder and Chairman Alfie Borg, depicting all time legends from the world of art, sport, music, film and social history.

The collection includes personalities such as Jesus Christ, Michael Jordan, Charlie Chaplin, Quentin Tarantino, Muhammed Ali, Bruce Lee, Stan Lee, Marilyn Monroe, John Lennon, Queen Elizabeth II, Eric Clapton, Led Zeppelin, and more.

Through ‘cognitive dissonance’ and the use of mixed media, inspiration flows from all directions of the artist’s life and combines with his ability to produce mixed media art.

THE INSPIRATION

The personalities, emanating from different areas of art, sport, pop culture and social history, have inspired Alfie in different stages of his life. Collectively, these characters, pretty much like Alfie, have endured hardships, yet fought through ambition, strength of mind and dedication to gain global success.

Christianity and his family upbringing provided Alfie with a foundation of values, his martial arts years gave him self discipline and a ‘never give up’ attitude, Michael Jordan’s ambition and affinity to Nike characterized much of his career life.

An avid follower of comics and movies, Stan Lee, Charlie Chaplin, and Quentin Tarantino provided a source of imagination and ‘out-of-the-box’ thinking, being pioneers in their respective fields. Marilyn Monroe brings an inimitable sense of elegance and beauty but left behind many conspiracy theories surrounding her life and what led to her death.

A sportsman and martial arts practitioner, Alfie looked towards Muhammed Ali and Bruce Lee, who portray the beauty of movement and draw a connection between the mind and body, as main ingredients in achieving physical excellence.

Eric Clapton, Led Zeppelin, and John Lennon’s music characterized Alfie’s youth, and their songs ‘Stairway to Heaven’, ‘Wonderful Tonight’, and ‘Imagine’ are to-date some of his favourite legendry tunes.

Besides talents in their respective fields, many personalities bring forward a source of inner-knowledge and important lessons about life. Many of these are featured on the art pieces if you take a very good look at them.

The recent course of worldwide events also shed light on the malevolence of corruption and how it can find itself seeping through the fiber of modern-day society. Corruption of Religion and in Politics is firmly ingrained in two of the art pieces called ‘In the Name of God’ and ‘In the Name of Greed’.

Brimming with emotions, each thought-provoking art piece communicates its own unique story, a story that takes weeks to put together until it is finally completed.

Alfie is a dog lover, he not only provides a loving home for his Yorkie, Brandy, yet wants to extend this love through the Hudson Foundation, for which he is Chairman.

100% of the proceeds from the sale of the art pieces will go towards the Hudson Foundation which seeks to ‘give a voice to the voiceless’ and focuses on supporting abandoned Dogs, Children and Mother Earth. The foundation has already provided restoration works as well as an emergency room for Noah’s Ark in Mellieha, sponsored medical expenses as well as provided cleaning material for the Association for Abandoned Animals Malta in Birzebbugia.

The foundation is now seeking to continue its work in supporting animals and disadvantaged children as well as to realise initiatives to help the environment.

BEHIND THE ART – Alfie Borg

Professionally, Alfie Borg is the Founder of Hudson Holdings Ltd. The company has been instrumental in delivering Malta, Africa, and Southern Europe with the biggest brands in sport and fashion. Besides being its Founder, Alfie is also the company’s Chairman. When it was initially formed, he also served as Chief Executive Officer.

Inspired by the words of Albert Einstein “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world”, this mantra led Alfie throughout his life, by believing that, with imagination, opportunities are endless, and the sky is the limit.

A creator and born artist, those who know Alfie, attribute his innovative, and out-of-the-box thinking to Hudson’s success. His ambition and imagination to always present the market with something different, is one of the main drivers behind the company’s success. Always seeking to thread on unbeaten paths, Hudson has introduced brands and concepts, in places no one ever thought would be possible.

Alfie’s professional work and his artistic expression, feed into one another, creating the right ‘ying and yang’ balance, he so much needs to deliver in both aspects of life. Art is the driver that balances his work/ family life.

This same imagination characterizes Alfie’s artistic work, as he channels his energy to creating something uniquely different, an element apparent in his ‘Legends’ art collection.

Alfie is married to Veronica and together they have two children – Sean and Tara, and of course, you must not forget, their loving dog Brandy.

THE HUDSON FOUNDATION

The Hudson Foundation was set up with the intention to give back to society, helping to ‘Give a Voice to the Voiceless’. The foundation initially kicked off in Malta with the intention to take it to its other territories where they do business.

In the coming months, the foundation seeks to find ways to support disadvantaged children as well as to support initiatives that help save mother earth.

The Hudson Way

The Hudson Foundation is aligned with Hudson’s core value which is to be mindful of the impact the company has on its surroundings. It seeks to encourage behaviour which respects Planet Earth as well as to offer support to the communities it operates in.

This philosophy, also spearheaded by Alfie Borg, threads through the various facets of the company, particularly as it most recently ramped up its efforts towards a more sustainable operation. For more information about this visit: Click here.

TO PURCHASE:

	Title	Artist	Media	Size	Year	Price (€)
1	In the Name of God	Alfie Borg	Mixed Media	1m x 1m	2022	2000 SOLD
2	Michael Jordan	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
3	Stan Lee	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
4	Bruce Lee	Alfie Borg	Mixed Media	1m x 1m	2022	1500
5	Quinton Tarantino	Alfie Borg	Mixed Media	1m x 1m	2022	1500
6	Muhammed Ali	Alfie Borg	Mixed Media	1m x 1m	2022	1500
7	Marilyn Monroe	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
8	John Lennon	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
9	Charlie Chaplin	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
10	Led Zeppelin	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
11	Eric Clapton	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
12	Mug Shots	Alfie Borg	Mixed Media	1m x 1m	2022	1500
13	Queen Elizabeth II	Alfie Borg	Mixed Media	1m x 1m	2022	1500 SOLD
14	In the Name of Greed	Alfie Borg	Mixed Media	1m x 1m	2022	3000 SOLD

For any questions, email [email protected].