A brand-new Crocs store opened its doors in Bisazza street, Sliema – Malta’s main shopping hot spot. The store, following the brand’s latest European design standard, stocks a variety of comfortable footwear for all the family such as the original Crocs’ classic clogs, flip flops as well as stylish translucent and tie-dye clogs. For summer, the sought-after kids’ sandals, and clogs will also be available– practical for summer school and carefree weekends by the beach.
Hudson, synonymous with the best fashion and sport brands has represented Crocs in Malta since 2007 – a solid brand which provides comfort and quality for all. This new store refreshes the brand’s offering, and its central location provides perfect access to it.
The Crocs brand stands for innovation, fun and comfort for people who want footwear that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places, for more occasions than ever before, Crocs is taking a big step forward in providing intuitive comfort to feet everywhere.
Crocs has quickly evolved to cross cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date. Since the brand was launched internationally in 2002, it sold over +7 billion shoes. Available in 90 countries, the company boasts a staff complement of over 4000 employees within the different offices, retail stores and distribution centres.
2020 was the year that brought back the Crocs. According to global fashion search platform Lyst‘s 2020 report, these shoes were the eighth most-wanted item in the world last year, with average monthly searches for Crocs hitting a total of 135,000
Demand for Crocs is “stronger than ever” across the world. In 2021, sales rose 64% to $460m in the first quarter compared to the same period last year. Crocs has also focused on growing online sales, which rose by 75.3% in the first quarter and made of a third of total sales for the period.
The company’s strategy includes social media promotion, with #crocs having gained 1.6 billion views on TikTok, where so-called influencers post videos dancing around in the shoes or showing how they style their footwear.
Crocs has also become a favourite among healthcare workers too, thanks to the Crocs 2020 initiative. Last year, the footwear company donated over 86,000 pairs of their comfy clogs to “healthcare heroes” amid the pandemic.
To celebrate the launch of this new store in Sliema, opening offers were enjoyed by those who visited the store and made a purchase. A lively atmosphere was created in-store for the occasion with balloons and merriment for all the family.
Jibbitz are unique, colourful products for kids to personalize their Crocs shoes and accessory items. All over the world, millions of kids have been using Jibbitz charms to personalize their Crocs shoes with unique designs, entertainment and sports licenses, as well as new 3-D styles.
For more information about Hudson and the brands it represents as well as its presence in Southern Europe and Africa, visit www.hudson.com.mt.
