This September, Hudson is proud to unveil the reopening of two redesigned H&M stores in Morocco, to deliver a more inspiring shopping experience and refreshed fashion offering.
The first reopening will take place on 4th of September at H&M Arribat Center in Rabat, where the newly redesigned store spans 1,600 sqm across two levels. Later in the month, on the 25th of September, H&M Carré Éden in Marrakech will also reopen, welcoming customers back to an expanded 1,955 sqm retail space spread across the Ground Floor and Level 1.
The Hudson and H&M team at the new H&M store in Rabat
At Hudson, we are committed to delivering on our brands’ commitments through a seamless shopping experience at every touchpoint in the customer journey. The newly redesigned H&M stores in Morocco embody this promise, offering a unique and inspiring brand environment that reflects the latest H&M brand direction and resonates with modern shoppers.
In line with this vision, when visiting these new stores, customers can explore collections for Women, Men, Kids, and sportswear (‘Move’), featuring everything from seasonal must-haves and everyday wardrobe essentials to functional activewear and stylish accessories. By offering a wide range of products at unbeatable prices, H&M empowers individuals to express their unique style while connecting with a broad and diverse audience, ensuring customers feel empowered to express themselves freely.
Renovation highlights include elegant natural colours, fresh design elements, improved navigation, and carefully crafted lighting that showcase collections at their very best. Combined with the passion and expertise of our highly motivated in-store teams, these updates create a modern retail destination designed to inspire, engage, and delight customers.
Elevating Customer Experience
Customer experience has been at the heart of the stores’ redesign in Morocco. With more intuitive layouts and enhanced visual merchandising, shoppers can now explore collections with greater ease. Every detail has been designed to make each visit smoother, more enjoyable, and more inspiring.
H&M continues to strengthen its channels by combining customer insight with everyday convenience. This approach creates a shopping journey both in-store and online that is engaging, relevant, and accessible.
As part of this evolution, H&M is accelerating the rollout of innovative store concepts worldwide. These revitalised spaces showcase contemporary interior design, digital services, and thoughtfully curated product ranges. More than just shopping destinations, the stores stand as vibrant expressions of the brand’s values: creativity, inclusivity, and fashion made for everyone.
At its core, H&M liberates fashion for the many, with customers at the heart of every decision it takes. The brand’s mission is to spread the joy and creativity of fashion by keeping it both affordable and accessible.
“The reopening of H&M Arribat Center and H&M Carré Éden marks an exciting new chapter for H&M in Morocco,” said Magdy Salama, Hudson’s Country Manager for Morocco. “These stores reflect our commitment to delivering modern, convenient, and inspiring retail spaces while ensuring our customers enjoy the very best of H&M fashion. We are proud to continue growing our footprint in Morocco and look forward to welcoming customers into the stores.”
Sam Miller, H&M’s Head of Franchise, says: “Opening the H&M stores in Morocco with our partner Hudson is an exciting moment for us, and we look forward to welcoming our customers back to a new shopping experience.”
H&M Celebrates New Store Launches with Premium Perks for Early Shoppers
H&M is set to host exclusive experiences in Rabat and Marrakech as part of the launch of its newest stores, which will welcome customers with a range of special surprises and exclusive benefits.
Shoppers are in for an unforgettable experience at the grand opening, as the first 100 customers in line will be treated to exclusive perks, including mystery vouchers worth up to 2 500 MAD, premium goodies, and refreshments. Once the doors open, customers will also have the chance to enjoy special gifts with purchases of a minimum spend, including beautiful flower bouquets and the opportunity to spin the Wheel of Fortune for exciting prizes. The launch campaign will be supported by local influencers and brand ambassadors, who will showcase highlights of the new stores, building awareness and reinforcing community ties.
ABOUT H&M
H&M Group is a global fashion and design company operating approximately 4,338 stores across more than 75 markets, with online sales available in 60 markets. The company continues to integrate its digital and physical channels to provide a seamless and inspiring customer experience. All brands and business ventures within the group share a commitment to making sustainable fashion and design accessible to everyone. Each brand maintains its unique identity, collectively offering customers exceptional value and promoting a more circular lifestyle. H&M Group aims to achieve net-zero emissions by 2040 and has reported a 23% reduction in scope 3 greenhouse gas emissions as of 2024, compared to the 2019 baseline.
In 2024, H&M reported net sales of SEK 234.5 billion (approximately €20.9 billion. The company employed approximately 143,000 people globally. H&M continued its commitment to sustainability, with 85% of its products made from recycled or sustainably sourced materials.
ABOUT HUDSON
Hudson Holdings Limited is a leading retailer, distributor, and service provider specializing in sports and fashion. Representing globally renowned brands such as Nike, Tommy Hilfiger, Calvin Klein, Kiabi, Sport Direct, Mango, Armani Exchange, Columbia, Converse, Crocs, Urban Jungle, and Urban Bratz, Hudson has established itself as a key industry player.
Headquartered in Burmarrad, Malta, Hudson operates retail stores in Italy, Morocco, Algeria, Nigeria, Cyprus and Greece. Though officially founded in 2006, its roots trace back to 1987, when the first pair of Nike shoes was sold in Malta. Today, Hudson manages nearly 90 stores across Africa and Southern Europe and maintains a strong distribution network spanning over 30 African territories, particularly for Nike products.
With a diverse team of over 1,000 employees from more than 50 nations, Hudson continues to drive brand equity, retail innovation and expansion across its markets.
