New 120 sqm store will bring Columbia’s innovative outdoor technology and performance categories to Malta at The Point Shopping Complex, Sliema – MALTA
Hudson is set to open the first-ever Columbia monobrand store in Malta, bringing the globally recognised outdoor brand to The Point Shopping Complex, Sliema.
The 120 sqm store marks an important milestone for Hudson Group as it launches Columbia’s first monobrand concept, with plans to build on the project and further develop the brand’s presence across Africa.
Hudson Group is proud to represent Columbia in both Malta and Africa, strengthening its portfolio of internationally recognised sports and outdoor brands while bringing innovative products and technologies to new markets.
Founded on a commitment to innovation, Columbia has established itself as a leading global outdoor brand, closing 2025 with revenues of approximately US$3.5 billion. The brand’s product innovation is supported by more than 240 technologies, developed to enhance comfort, protection and performance across a wide range of outdoor environments and activities.
At the heart of Columbia’s proposition is the belief that performance should be accessible to everyone. The brand combines advanced technologies and high-performance apparel with accessible price points, while maintaining a strong focus on people and the environment.
The new store will showcase three key Columbia categories:
- Trail Running – technical products designed for running on off-road and challenging terrain.
- Hike – apparel and equipment designed to provide comfort and protection during hiking, walking and outdoor exploration.
- PFG (Performance Fishing Gear) – specialised products offering protection and comfort for activities on and around the water, including fishing and enhanced UV protection.
Each category demonstrates Columbia’s focus on developing technology that puts the comfort and protection of the wearer first, helping people perform and enjoy the outdoors regardless of weather conditions or physical demands.
The opening of the Malta store represents the beginning of an exciting new chapter for Columbia within the Hudson Group portfolio. Starting from Malta, the Group aims to develop the brand further across its African markets, leveraging its established presence and expertise across the continent.
Felice Ilacqua, Brand Director Sports Brands, Hudson Group, said:
“We are incredibly excited to bring Columbia to Malta and proud to represent such an innovative and globally growing brand. Columbia stands out for its ability to combine advanced technology, performance and accessibility, while placing people and the environment at the centre of its proposition. The opening of our first monobrand store is an important milestone for us. We see this as the starting point of a much bigger project, which we intend to develop from our headquarters in Malta and ultimately expand across Africa.”
The new Columbia store at The Point Shopping Complex, Sliema, is expected to open at the end of 2026.
About Columbia
Columbia is a global outdoor brand known for its innovative apparel, footwear and equipment designed for people who enjoy the outdoors. Through a focus on technology, functionality and comfort, Columbia develops products designed to help consumers explore and enjoy the outdoors in a wide range of conditions.
About Hudson
Hudson Group is a Malta-based retail and distribution group with an established presence across Southern Europe and Africa. The Group represents a portfolio of leading international sports, fashion and lifestyle brands, combining brand expertise, retail operations and market knowledge to bring global brands to new consumers and markets.
For more info about Hudson’s representation of Columbia, click here.