Hudson Group brings Intersport to Malta

Hudson Group introduces Intersport to Malta with the opening of the brand’s first store in Sliema. The first store in Malta is located on Tower Road, Sliema offering 550 sqm of top sport brands which include; Nike, Champion, Under Armour, Tommy Sport, Columbia, New Balance, Helly Hansen, Asics, Vibram, Timberland, amongst others to suit a variety of lifestyle and sporting activities, which include running, training and outdoor trekking. Jordan and Converse are also available for kids. Intersport truly lives up to its mission to bring ‘Sport to the People’.

This is being followed by the transformation of several of Hudson’s other sports stores operating under the Go Sport and House of Sport banners to Intersport.

Intersport is a global sport multi-brand retail leader. The brand commenced operations in the 1960s and has grown tremendously to become a retail organization with over 65,000 employees helping more than 650,000 customers every day across more than 44 countries. Interacting with consumers both on and offline 24/7, it generates annual retail sales of 11.5 billion euros.

Innovation, as is synonymous with Hudson, will not fall short within this store. An instore foot scanner powered by Volumental, which is the first of its kind in Malta, will digitise the customers’ foot proportions. The scanner technology takes all the necessary readings and indicates the customers’ foot dimensions as well as any other details which will enable them to choose the best possible shoe according to their lifestyle or sport requirements. The readings can then be sent to the client via email for their own future purchasing convenience. 50% of women and 30% of men buy shoes with the wrong fit, and this addition is sure to provide a smoother customer experience.

The first pair of NIKE to be sold in Malta was in 1987. Since then, Hudson opened a variety of sport stores including Nike, Urban Jungle, as well as Fashion brands including Ted Baker, Kiabi, New Look, and River Island. Whilst Hudson’s head office is in Malta, it is also present in Italy, Morocco, Algeria and Tunisia. Together with this it is the official Nike distributor in various parts of Africa.

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