Hudson launches URBAN BRATZ – yet another edgy streetwear brand for kids and young teens

FIERCE – BOLD – DARING: That’s Urban Bratz.

Hudson, the same company who in the 1990s took Malta by storm with the introduction of Urban Jungle, will now be presenting a similar concept – this time for kids aged 7-15.

Urban Bratz provides a variety of high-quality fashion from the world’s most iconic brands including NIKE, Jordan, Converse, Vans, Tommy Hilfiger, Levi’s, Timberland, Champion and Crocs.

The first store is open on Level 1, Baystreet, St Julians and offers a variety of sneakers and apparel for the alpha generations.

Dressing a generation of go-getters, Urban Bratz is the ultimate fashion destination offering the best in lifestyle attire and sneakers for 7-15 kids and young teens.

Dubbed the Alpha Generation, these trendsetters, know what they want and will stop at nothing to get it. They are not kids anymore, floating between childhood and tweenhood, a cohort which often struggles to find cool clothing in the right sizes. That is about to change, the struggle is over as Urban Bratz enters the scene.

These kids and teens can now really look like the older sibling they look up to and the celebrities they follow on TikTok and Instagram. Urban Bratz offers just that – the best international fashion brands in the right sizes and styles. Our clothes are there to accompany these individuals as they trail blaze through life.

The sneaker and street wear culture concept store Urban Jungle is present in Malta, Italy as well as in Algeria and Morocco. For more detail click here.

URBAN BRATZ is found in Level 1, Bay Street, St.Julian’s. For more info visit Urban Bratz on Facebook and Instagram.