Urban Jungle ahead of the game, with hot summer campaign: #DressCodeSneakers

Malta’s home grown concept, Urban Jungle, present in over 20 locations around Europe and Africa, once again  ahead of the game with the launch of a hot campaign across the Maltese Islands entitled #DressCodeSneakers.

Making a show at all the hot clubbing events in Malta which goes at full speed until the end of September, the campaign sets the spotlight on sneakers – highlighting SNEAKERS FOR ANY OCCASION and to break some fashion taboos along the way.


Heels and smarter shoes have been swapped for Sneakers amongst all Gen-Zers and Millennials. Present on catwalks and urban landscapes alike, sneakers are here to stay, and will not be going anywhere, anytime soon.


Urban Jungle offers a range of sneakers including the legendary Nike, Vans, Converse, Jordan, Puma, New Balance and Crocs brands.

According to, the sport shoes market has been growing rapidly in the last decade and is forecast to reach a value of 102 billion U.S. dollars by 2025.

In 2021, Nike (represented in Malta and various parts of Africa through Hudson) proved to be the brand of choice for many consumers: almost half of respondents in a recent survey owned something from Nike, regardless of their income level. In 2021, Nike generated 28 billion U.S. dollars in footwear sales, which was more than all the major brands put together.

Showcasing that the mantra vocalized in this campaign ‘Sneakers all morning, Sneakers all night, repeat’ has never been more relevant.


The campaign was brought to life through the Isle of MTV Festival which took place in Malta where a Mobile skate park was set up, as well as UJ x MTV merchandise and UJ Tattoos were created and taken up in a matter of hours! This new advert was shown on the large screen during the massive event which saw the attendance of around 50,000 music lovers from all over the globe.

Isle of MTV Malta, Europe’s biggest free summer festival made a return to the iconic Il-Fosos Square on July 19, following a two-year pause due to the COVID-19 pandemic. Performers included global artists Marshmello, French Montana, BBNO$, Mae Muller, Aidan and Shaun Farrugia brought the heat with electrifying sets.  

The night was shot on camera and was streamed live for fans all over the world to enjoy on the Isle of MTV and in-country Facebook pages and the MTV International Youtube channels, and part of Marshmello’s performance streamed live on Pluto TV. A 60-minute Isle of MTV Malta highlight show is set to broadcast on MTV internationally in more than 170 countries on August 12. The festival was followed by Isle of MTV Malta Music Week, which included club nights and parties across the hottest venues on the island.