The official distributor and franchisee for NIKE in Nigeria, Hudson Brand Development Nigeria, has opened the first state-of-the art Road to Rise NIKE concept store in Ikeja City Mall in Lagos.
Spanning an area of more than 500 sqm, the store is gender agnostic serving Men, Women and Kids. The store features products in the Running, Training, Basketball, Football and Lifestyle categories.
This is the first store opened and managed by Hudson Brand Development Nigeria, with more store openings planned in the coming months.
Check out Nigerian Influencer’s @diana_enje TikTok video about the exciting, new Nike store launch
“We are extremely proud to open the Nike Flagship store here in Lagos, the first in West Africa,” says Kieran Murphy, Country General Manager of Hudson Nigeria.
“Nigeria has had a strong role in the history of Nike, and this constitutes an important step for the presence of the brand on the continent. The fact that this is happening on the 50th anniversary of Nike, only adds relevance to what we are doing and makes us embrace the future with confidence.”
Mr. Murphy promises that customers in Nigeria can look forward to the global standard of excellence that Nike is reputed for, as well as the finest customer service imaginable. “It is a state-of-the-art store, and we are looking forward to welcoming our customers and delivering to them a great shopping experience,” he says.
Hudson Brand Development Nigeria is a subsidiary of Hudson Holdings Group, an international sports and fashion retailer and distributor, based in Malta with representative offices in Morocco, Italy, Algeria, Nigeria and Cyprus. Amongst the Group’s greatest achievements is its representation of the NIKE brand for 34 countries in Africa. Some of the other brands represented by the Group include Converse, Intersport, Kiabi, Mango, Tommy Hilfiger, Calvin Klein and Urban Jungle.
In total, Hudson currently operates more than 60 stores spread across Africa and Southern Europe including Algeria, Morocco, Nigeria, Cyprus and Italy reaching 72 stores by the end of 2022.