Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], revealed its new TH Monogram collection at a VIP red-carpet event, that took place at the Valletta store in Malta on December 2nd, 2022.
Welcomed with celebratory drink and a TH Monogram-inspired photo wall, over 150 local influencers, press and VIP clients enjoyed canapes from Tribe and a live set by Mia Wave DJ while celebrating the new collection. Guests could capture branded content with the 360-video experience or in the store’s backyard, a space that came alive with a gin and whiskey bar, all features of the party highlighting the new TH Monogram.
Created in partnership with celebrated British illustrator and graphic designer Fergus Purcell, TH Monogram, which appears for the first time in the Fall 2022 collection, reimagines the brand’s core DNA with an interlocking T and H. Diving into the TOMMY HILFIGER archive, Purcell created a bold reinterpretation of the motifs on iconic pieces from the brand’s history, to collide the classic with the new, and bring a new perspective to modern prep.
The new TH Monogram collection is available in the local Malta stores including Valletta, The Point Shopping Mall & Bay Street Shopping Complex and in select TOMMY HILFIGER stores worldwide.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.