Not Just Sneakers – Jeff Staple, in Black Box Naples for official book, fueling the brand’s ‘Knowledge is Power’ mission

Black Box hosted Jeff Staple, one of the most famous personalities in global street culture, who presented his book “Jeff Staple: Not Just Sneakers,” published by Rizzoli.

In this one-of-a-kind editorial work, the author shifts through archival images, amateur sketches, drawings, stories and products, collected through his 25-year career. Authoritative contributions, add to this masterpiece and include those of two icons of street culture: the Japanese musician, record producer and designer Hiroshi Fujiwara as well as Futura, one of the first NY graffiti artists to exhibit on the art gallery “circuitt”.

The event was organized as part of Black Box’s “Knowledge is Power” mission with which the brand seeks to engage with new generations by promoting meetings and activities on street culture, from art to fashion to music, giving voice to those who contributed to the birth of the movement.

For the first time in Naples, Staple offered an extraordinary journey through an intricate labyrinth of knowledge and history. The prestigious place he now holds in street culture is the result of a story that began in 1997, with a T-shirt he had designed and during one of his screen-printing classes at the Parsons School of Design in New York.

From this single specimen, Staple created a small handmade collection that caught the attention of the streetwear scene and won him major collaborations such as one with Nike, which in 2005 asked him to create a special commemorative sneaker representing New York City. In addition to Nike, there are many international brands in which traces of Staple’s genius creativity can be found.

Entrepreneur, designer, and sneakerhead Jeff Staple is the founder and creative director of the Staple Pigeon brand, design agency Reed Art Department (formerly known as Staple Design Studio), and host of the Business of HYPE podcast on Hypebeast.


#knowledgeispower #apositivesocialcontagion #wearblackbox #wearesneakerculture

For more social content visit Black Box. For more information regarding Hudson’s representation of the brand click here