Calvin Klein introduces its Fall 2023 campaign starring Alexa Demie, Kid Cudi, JENNIE, Jung Kook and Kendall Jenner

For Fall 2023, Calvin Klein redefines sensuality through scenes of pleasure and play.

In their debut campaigns for the brand, Alexa Demie and Kid Cudi join ambassadors JENNIE, Jung Kook and Kendall Jenner in vignettes that capture their unique sensuality, confidence and playfulness through Calvin Klein’s distinctive lens.

Shot by Inez & Vinoodh, each talent’s individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life. Taken separately, each scene tells a story of empowered confidence; as a whole, the campaign artfully embodies different facets implicit to the Calvin Klein brand.

Alexa Demie is bold and seductive in new Calvin Klein Underwear. JENNIE dials up her confidence in a mix of casual and refined Underwear and Jeans looks. Jung Kook channels playful energy as he moves like no one is watching in classic Calvin Klein Jeans.

Kendall Jenner amplifies her femininity with Calvin Klein womenswear. Simultaneously assertive and relaxed, Kid Cudi evokes carefree creativity in Calvin Klein Underwear and Jeans.

The Fall 2023 collections reinforce Calvin Klein’s design codes of minimal, modern and sensual. Across Underwear, Jeans and apparel, this season presents elevated pieces that are essential to every wardrobe, for every lifestyle. Classic silhouettes are updated with new fabrics and refreshed fits. The result is an expression of effortless style connected to the way we live our lives today.


Hudson Group serves as the representative for Calvin Klein in both Malta and Africa. The company has a strong presence in Southern Europe and Africa, and it manages a portfolio of sports and fashion brands with offices in various locations, including Malta, Cyprus, Italy, Morocco, Algeria, and Nigeria. Hudson Group has ambitious plans to expand its retail network and aims to reach nearly 100 retail networks by the conclusion of 2023.

One can locate Calvin Klein Jeans in the charming Maltese town of Sliema, The Point and additionally, the first Calvin Klein store is on the horizon and will soon open its doors at the cutting-edge Mercury, a popular shopping and entertainment destination which will be offering Men and Women, including accessories, jeans, footwear and underwear.

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Campaign Credits: Directed and photographed by Inez & Vinoodh

Editorial Credits: Calvin Klein