This strategic partnership marks a new era for Hudson, reinforcing its position in the competitive global retail landscape by leveraging Frasers’ expertise in retail operations and financial strength. The partnership will also allow Hudson to accelerate the growth of its distribution of key international brands such as NIKE, Converse, Colombia, Crocs, Tommy in Africa.
Currently, Hudson operates 43 stores in Africa, primarily monoband locations featuring Nike, Converse, Calvin Klein, Tommy Hilfiger, and Mango as well as its sneaker concept Urban Jungle.
To support its growth and serve the African local markets more effectively, Hudson has offices and direct retail in Morocco, Nigeria, Algeria and soon Kenya.
About Frasers Group
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Group’s growth and change in market identity.
Led by Chief Executive Michael Murray, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. Frasers Group provides consumers with access to the world’s best Sports, Premium and Luxury brands with a vision to build the planet’s most admired and compelling brand ecosystem.
As a leader in the industry, Frasers Group is committed to rethinking retail by driving digital innovation and providing unique store experiences to its consumers globally. Its strategic expansion into new regions, including Southern Europe and Africa, underscores its ambition to remain a dominant force in the retail industry.
About Hudson Holdings Limited
Hudson Holdings Limited is a leading retailer, distributor, and service provider specializing in sports and fashion. Representing globally renowned brands such as Nike, Tommy Hilfiger, Calvin Klein, Kiabi, Mango, Armani Exchange, Columbia, Converse, Crocs, Timberland, Urban Jungle, and Urban Bratz, Hudson has established itself as a key industry player.
Headquartered in Burmarrad, Malta, Hudson operates supporting offices in Italy, Morocco, Algeria, Nigeria, and Cyprus. Though officially founded in 2006, its roots trace back to 1987, when the first pair of Nike shoes was sold in Malta. Today, Hudson manages nearly 90 stores across Africa and Southern Europe and maintains a strong distribution network spanning over 30 African territories, particularly for Nike products.
With a diverse team of over 1,000 employees from more than 50 nations, Hudson continues to drive retail innovation and expansion across its markets.
