Hudson is excited to welcome HEYDUDE to its growing brand portfolio. A part of the Crocs family, HEYDUDE is known for its lightweight, ultra-comfortable footwear that blends casual style with innovative design. Designed for all-day wear, HEYDUDE shoes are crafted with flexibility and breathability in mind, making them the perfect choice for modern, on-the-go lifestyles.
HEYDUDE will be available across Hudson’s multi-brand stores, including Intersport, Hudson Stores, Arkadia, Urban Jungle, and Urban Bratz, ensuring customers can easily find their new favourite pair.
To mark this exciting launch, Hudson hosted a special in-store try-on challenge at The Point on March 22nd, aligning with the shopping mall’s 15th anniversary celebrations. Shoppers were invited to sit down and experience the unbeatable comfort of HEYDUDE shoes right outside the store. Every purchase came with a free HEYDUDE t-shirt as a special gift. Participants who shared their picture on Instagram also had the chance to win a €200 travel voucher, making the experience even more rewarding.
Adding to the vibrant atmosphere, a HIP-HOP DJ set by DEPTH was streamed live, capturing the energy of the event and bringing a dynamic in-store experience.
About HEYDUDE
HEYDUDE is a footwear brand known for its lightweight, ultra-comfortable, and stylish casual shoes. Founded in Italy in 2008, the brand quickly gained popularity for its innovative designs that prioritize flexibility, breathability, and effortless wear. In 2021, HEYDUDE was acquired by Crocs, further expanding its global reach.
HEYDUDE shoes are crafted using sustainable materials and unique Flex & Fold technology, making them perfect for everyday wear. Their slip-on designs, cushioned soles, and modern aesthetics cater to those who value both style and all-day comfort. Whether for travel, work, or leisure, HEYDUDE offers a laid-back yet functional footwear option for men, women, and kids.
