Earlier last month, Hudson proudly launched the much-anticipated Nike DN8 during an unforgettable Air Max Day celebration in the heart of Casablanca. Held in a century-old building that perfectly captured the spirit of heritage meeting innovation, the event formed part of the global “Powered by 8” series, themed around unreal motion.
Bringing together sneaker enthusiasts, creatives, and local influencers, the event transformed an underground space into a vibrant hub of energy, light, and inspiration. Guests immersed themselves in three interactive workshops: a music session with Retro Cassetta exploring cassette beats, an airbrush art corner for personalized tees and wall art, and a space mapping experience showcasing digital storytelling through Air Max-inspired visuals.
The night pulsed with creativity thanks to live performances from DJs, dancers, and rappers, while graffiti artists and interactive game zones kept the atmosphere buzzing. The red LED-lit venue, packed with energy and style, offered the perfect backdrop for this iconic launch.
Meanwhile, in Malta, the celebration began earlier with an in-store campaign and a collaborative video shot with Urban Jungle, featuring the DN8 and DN silhouettes across historical landmarks.
