Hudson is thrilled to announce that it has signed an agreement to represent H&M in Malta. This globally loved brand will be introduced to Malta for the very first time in 2026, bringing a much-anticipated addition to the local market. This follows an already signed agreement to represent H&M in Morocco from 2025.
The first store will feature Womenswear, Menswear, Kidswear, and Home. For many years the Maltese could only get hold of this brand while abroad, yet now Hudson has brought it home, providing to the various needs of this ever-growing and dynamic market.
Hudson is proud to partner with H&M, the well-known Swedish fashion brand, that offers fashion and quality at the best price in a sustainable way. H&M will introduce Maltese shoppers to its unique blend of style, value, and commitment to a greener future. This highly anticipated opening marks a new era for fashion retail in Malta.
“Hudson is extremely excited to commence this journey with H&M which culminates years of discussions to bring one of the most requested brands to the Maltese consumer. H&M’s purpose is to liberate fashion for the many, whilst Hudson seeks to provide excellent customer experiences offering a variety of styles to suit everyone’s likes, irrespective of their walk in life. The fact that H&M selected Hudson, one of only a handful partners that H&M works with, is testimonial to Hudson’s brand equity and reputation as a retail operator. The partnership, for both Malta and Morocco, positions us to expand H&M’s presence in the territories we operate in” explained Alfie Borg, Chairman of Hudson Holdings Group.
When talking about this partnership, Sam Miller, Head of Franchise H&M said “We’re thrilled to bring H&M to Malta with our partner Hudson-making elevated fashion and lifestyle accessible to everyone, while inspiring self-expression and creativity”.
Hudson began its partnership with H&M earlier this year. Earlier this month, two stores in Morocco, located in Arribat Centre in Rabat and Carre Eden in Marrakech, have reopened under Hudson’s management. Additionally, the first H&M store in Malta is set to open in 2026.
ABOUT H&M
H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq StockholmIn addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Sellpy. For further information, visit hmgroup.com.
ABOUT HUDSON
Hudson Holdings Limited is a leading retailer, distributor, and service provider specializing in sports and fashion. Representing globally renowned brands such as Nike, Tommy Hilfiger, Calvin Klein, Kiabi, Sport Direct, Mango, Armani Exchange, Columbia, Converse, Crocs, Urban Jungle, and Urban Bratz, Hudson has established itself as a key industry player.
Headquartered in Burmarrad, Malta, Hudson operates retail stores in Italy, Morocco, Algeria, Nigeria, Cyprus and Greece. Though officially founded in 2006, its roots trace back to 1987, when the first pair of Nike shoes was sold in Malta. Today, Hudson manages nearly 90 stores across
Africa and Southern Europe and maintains a strong distribution network spanning over 30 African territories, particularly for Nike products.
With a diverse team of over 1,000 employees from more than 50 nations, Hudson continues to drive brand equity, retail innovation and expansion across its markets.
