On 15 January 2026 in Fes, Morocco, Hudson Morocco, the official distributor of Nike in Africa, signed a three-year sponsorship agreement with MAS Fes, one of Morocco’s leading football clubs. The signing and official presentation were held in Fes in the presence of the club’s leadership, shareholders, members, and local media, generating strong interest and positive engagement.
The partnership is a direct agreement between Hudson Morocco and MAS Fes, with Nike products supplied as part of the collaboration. Hudson Morocco addressed the press conference on behalf of the Nike brand in its role as distributor, reinforcing a shared commitment to performance, structure, and long-term development.
Initially covering football and basketball, the agreement reflects a broader multisport ambition. Both parties confirmed plans to progressively expand into additional disciplines in future seasons, including volleyball, handball, and swimming. The three-year contract is renewable, subject to mutual satisfaction and performance.
MAS Fes described the partnership as strategic and long-term, highlighting the importance of aligning with a world-class sports brand recognised globally for innovation, technology, and performance. Club leadership underlined how Nike products and expertise will support athlete performance, while reinforcing MAS Fes’ ambition to continue professionalising its structure and position itself among Africa’s top clubs. The collaboration was presented as an accelerator of credibility and ambition for the club.
Hudson Morocco emphasised its pride in partnering with MAS Fes at a key stage of the club’s long-term vision. The club was selected for its strong organisational structure, clear strategic roadmap, historic identity, and significant fan base. Hudson highlighted that the partnership goes beyond product supply, representing a commitment to accompany MAS Fes over time by supporting athletes, teams, and multisport development.
As part of the broader ecosystem around the partnership, Asia Partners / Zia Group, key commercial partners of MAS Fes, will manage the distribution of products linked to the collaboration. They confirmed plans to open two new stores in Fes during the first year, followed by a third store in another major Moroccan city the following year. These stores will be fully operated by Asia Partners / Zia Group and will offer a full assortment of products, including MAS-related Nike items.
This collaboration reflects Hudson Morocco’s wider vision for the Nike brand in Africa: partnering with well-structured clubs, supporting long-term projects, and investing in performance-driven, sustainable sports ecosystems built on strong institutions, athlete development, and multisport growth.
