Nike, represented by Hudson, has once again been awarded the title of the most loved clothing and fashion brand in Morocco at the prestigious Love Brand Morocco 2026 ceremony – a highlight of Les Impériales Week 2026.
The ceremony brought together agencies, advertisers, creatives, and media representatives to celebrate the brands that have distinguished themselves in the hearts of Moroccan consumers. The recognition follows a rigorous survey of 4,836 respondents, conducted using the quota method and aligned with HCP data, covering six major cities, with a 95% confidence level and a 2% margin of error.
Nike claimed the Gold award in the Fashion & Clothing category, with Adidas taking second place and Zara third. Nike also secured the Silver award as the second most loved international brand in Morocco, behind Orange who claimed Gold, and ahead of Apple in third – a further testament to the brand’s deep connection with Moroccan consumers.
This achievement marks another proud milestone for Hudson Group, the exclusive distributor of Nike and other leading international brands across Africa.
Hudson’s CEO, Chris Muscat, shared his thoughts on the recognition: “This award is a reflection of the incredible dedication of the entire Nike team at Hudson. I am incredibly proud of our Nike Brand and Morocco team for their commitment to delivering an exceptional experience for our customers every single day.”
As Hudson, we remain committed to bringing the latest and greatest Nike products that enhance performance, inspire an active lifestyle, and set the trends that matter.
Hudson operates three Nike stores in Morocco – Aeria Mall and Morocco Mall in Casablanca, one in Rabat, and a Nike Factory Store also in Casablanca.