Hudson Group continues to strengthen its retail footprint across North Africa with the opening of a new Crocs store at Tangier City Center Mall, marking another exciting chapter in the Group’s continued growth across the region.
The new 80sqm store opened its doors to customers on 10 July, becoming Hudson Group’s fifth Crocs store in Morocco and the first Crocs store in Northern Morocco, further reinforcing the Group’s commitment to bringing world-renowned brands closer to customers across the country.
Located within Tangier City Center Mall, one of the city’s leading shopping and lifestyle destinations, the new store is strategically positioned in one of Morocco’s most dynamic and fast-growing cities. As a major commercial and economic hub connecting Europe and Africa, Tangier has experienced significant retail and urban development in recent years, making it an ideal location for Hudson Group’s continued investment and the expansion of the Crocs brand. The store’s prime location further strengthens Crocs’ accessibility in Northern Morocco while bringing the brand closer to both local customers and international visitors.
The store offers the complete Crocs experience, featuring the brand’s iconic footwear collections for men, women and children, alongside the popular Jibbitz™ charms, allowing customers to personalise their favourite pairs and express their individual style.
The official opening celebration took place on Saturday, 18 July, with a vibrant launch event featuring a ribbon-cutting ceremony, live DJ entertainment, a mocktail bar, catering, spin-the-wheel activations and appearances by local influencers. The celebration reflects Crocs’ fun, creative and expressive brand identity while welcoming customers to experience the newest addition to the Hudson retail network.
The Tangier store represents another important step in Hudson Group’s expansion across Africa, reinforcing its long-standing partnership with Crocs and its commitment to investing in strategic markets. The successful launch is a testament to the dedication, collaboration and passion of the teams whose hard work made this achievement possible.
“We are delighted to continue growing the Crocs brand in Morocco with our first store in the northern region of the country,” said Felice Ilacqua, Sports Brands Brand Director. “Tangier is an exciting and dynamic city, and we look forward to welcoming both loyal Crocs fans and new customers to experience everything the brand has to offer. This opening reflects our commitment to investing in strategic markets while bringing the Crocs experience to even more communities.”
For more information about Crocs by Hudson, visit www.hudson.com.mt/brands/crocs.