The launch began with an exclusive VIP event on 15 October, where influencers were invited to discover the new store and experience the KIABI offering firsthand before the doors officially opened to the public later that afternoon.
The excitement continued during the grand opening celebrations on 17 October, which attracted strong interest from the local community. Customers began queuing from the morning, with a steady flow of visitors throughout the day and checkout queues reaching the store entrance at peak times, reflecting the enthusiasm surrounding KIABI’s arrival in Piraeus.
Designed around KIABI’s philosophy of “Always More for Families,” the opening featured a full day of entertainment for visitors of all ages. Activities included a live radio link with one of Greece’s most popular radio stations, music from a DJ, a spin-the-wheel competition, and face painting for children, creating a fun and welcoming atmosphere for families.
The successful launch was the result of a collaborative effort between teams from Greece, Cyprus, and Malta, who came together to support the store’s setup and opening. A special thanks also goes to Catalytica our Greek agency, whose expertise and dedication helped bring the vision for the launch to life.
As KIABI continues to grow in Greece through its partnership with Hudson, the new Piraeus store will help increase brand awareness while supporting the ongoing success of the brand’s existing locations. The opening marks another important milestone in KIABI’s expansion journey and its commitment to making quality, affordable fashion accessible to more families
About KIABI
Founded in northern France in 1978, KIABI transformed the ready-to-wear sector through its vision of affordable fashion for families. Today, the brand operates in 33 countries with more than 590 stores worldwide. With collections designed in France and a commitment to making fashion accessible to everyone, KIABI continues to inspire families around the world through its simple, joyful and inclusive approach to style.