The grand opening of the well-known French clothing company took place with great success at the Smart Park shopping center in Spata.
The French clothing company KIABI, known for its affordable and accessible clothing options for the whole family, is expanding its presence in Greece with the opening of its first store in Athens. The new 700 sqm store is located at Smart Park Athens and marks KIABI’s second location in the country, following the successful operation of the first store in Patras, which has already established its reputation as a destination for modern and affordable fashion.
Ahead of the official opening on the 13th of November, a VIP event was held on the 12th of November, delivering exceptionally positive results. The event achieved a 100% turnout, with 29 influencers attending – a rare success rate in the industry. Guests praised the store’s layout, the wide range of products, and, of course, the attractive pricing. Many influencers, including those who initially believed they wouldn’t have time to attend, ultimately visited the store, demonstrating genuine interest and support for the brand.
In Athens, the arrival of KIABI attracted the interest of fashion lovers and influencers who explored the innovative and inviting space of the new store. KIABI aims to bring a fresh perspective to the affordable fashion landscape in Greece, offering rich collections that cover all consumer needs by combining quality with the latest fashion trends. With an emphasis on fashion for the entire family, KIABI aspires to become a reference point for those seeking stylish options without straining their budget.
The brand’s official opening event took place on the 15th of November, welcoming the public with exciting activities. Visitors enjoyed music from a DJ, participated in photo sessions, and took part in the “spin the wheel” game for a chance to win special prizes – reinforcing KIABI’s commitment to creating a fun, family-friendly shopping experience.
KIABI, in collaboration with Hudson, continues to expand its presence in new markets every year, aiming to make fashion more accessible and family-oriented on a global scale. As one of the leading French brands in ready-to-wear clothing, KIABI strengthens its international presence, operating in 33 countries with a network of 593 stores.
The director of the French brand in Greece, Mr. Kyriakos Zintilis, stated: “We are excited about the opening of our new store, as we continue to bring the philosophy of affordable and modern fashion to more and more families. We remain committed to expanding our international presence and offering a unique shopping experience to our customers. We look forward to welcoming the public.”
With the opening of its Athens store, KIABI reinforces its mission to bring accessible, quality fashion closer to Greek families, combining affordability with a modern and enjoyable shopping experience.
ABOUT KIABI
KIABI was founded in northern France in 1978 and revolutionized the ready-to-wear sector by introducing the groundbreaking idea of affordable fashion for families. With a network of 593 points of sale in 33 countries, KIABI records a turnover of over 2 billion euros. KIABI fashion is based on a simple, universal, and uniquely joyful approach, offering collections designed in France by a team of 56 in-house fashion designers. KIABI is the leading ready-to-wear retailer in France, employing nearly 10,000 workers, known as Kiabers, from 86 different nationalities.
