Liverpool Football Club has unveiled a landmark global partnership with iconic American fashion brand Tommy Hilfiger, marking the first time the brand has entered the world of club football. The collaboration brings together two global cultural powerhouses to introduce a new style vision for the modern game.
The multi-year partnership will see Tommy Hilfiger’s modern American classics integrated across Liverpool FC, with players and select backroom staff wearing curated styles during campaigns and on chosen matchdays. The collaboration spans both the men’s and women’s teams and will feature throughout key moments of the season, from matchday arrivals to international brand activations.
Blending New York preppy heritage with the spirit of Anfield, the partnership will be brought to life through seasonal campaigns, exclusive capsule collections and cultural storytelling. Liverpool men’s first-team stars including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, alongside LFC Women players Gemma Bonner and Leanne Kiernan, front the launch, showcasing a contemporary expression of confidence, individuality and style.
Liverpool captain Virgil van Dijk shared his enthusiasm for the new partnership, commenting:
“It’s great to see our LFC partnership with Tommy Hilfiger go live. As players, we’re excited to see the collaboration come to life, bringing together fashion, culture and heritage.”
Throughout the season, fans can expect behind-the-scenes access and storytelling across football’s biggest stages, highlighting the personalities that define the club. The partnership will include specially curated Tommy Hilfiger collections, featuring seasonal wardrobes of iconic essentials, timeless denim, the ‘New York’ dress-casual line, refined accessories, footwear, and co-branded Liverpool FC capsules.
In Malta, Morocco, and Algeria, Hudson acts as Tommy Hilfiger’s official partner, overseeing retail, commercial, and marketing activities in the region. As a leading lifestyle and fashion distributor, Hudson connects international brands with local consumers through retail operations, strategic campaigns, and customer engagement initiatives. By combining Tommy Hilfiger’s iconic style with deep local market expertise, Hudson supports the seamless delivery of the brand’s global vision across these markets. Click here to learn more.
Ben Latty, Chief Commercial Officer at Liverpool FC, described the partnership as a natural alignment:
“Tommy Hilfiger is a truly iconic name in global fashion, and we’re delighted to welcome them as they enter club football for the first time. With their strong heritage in innovative style and community, this collaboration allows us to explore a new side of matchday culture while giving supporters another meaningful connection to the club.”
Founder Tommy Hilfiger added that his passion for sport has long influenced his creative vision:
“Throughout my career, I’ve been inspired by sports icons, uniforms and stories. Liverpool FC’s unmatched history, shaped by belief, resilience and pride, deeply resonates with me. I’m excited to collaborate with the players and staff who inspire millions of fans worldwide through their relentless pursuit of greatness.”
The partnership signals a bold new chapter where football, fashion and culture converge, setting a precedent for future collaborations within the global game.
In a powerful celebration of shared legacy and ambition, the partnership was marked with the unveiling of the largest Tommy Hilfiger flag ever produced, stretched across the iconic Anfield pitch and proudly displaying the co-branded logo.
Measuring an impressive 101 x 65.59 metres, the fabric has been generously donated by Tommy Hilfiger to the Silly Goose Foundation, founded by Reagan, a lifelong Liverpool supporter and participant in the LFC Foundation.
Born with Down syndrome, Reagan inspires others through her love of textiles, art, and design, frequently creating LFC-themed pieces that are auctioned to support charitable causes.
This debut venture into club football represents a defining moment for Tommy Hilfiger, blending decades of fashion storytelling with the world of sport, breaking new ground and setting a bold standard for future partnerships.
