New multi-chapter campaign captures the feeling of pulling on the perfect pair of jeans
Calvin Klein today unveils the first chapter of its Fall 2026 “Feel the Fit” denim campaign starring GRAMMY® Award-nominated pop sensation Tate McRae. Rolling out over the next month with a lineup of global talent, “Feel the Fit” celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, Tate brings her signature movement, sensuality and attitude to Calvin Klein’s iconic denim.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said Tate McRae. “This campaign is about that moment when you put on your favorite pair of jeans, and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
Directed by Carlijn Jacobs, the campaign captures the instant shift that happens when Tate slips into her Calvin Klein jeans. Across familiar, everyday settings, Tate transforms each scene through instinctive movement and dance, bringing to life the power of pulling on the perfect pair. The energy, amplified by the “Groove Is In The Heart” soundtrack, channels iconic ‘90s Calvin Klein, reimagined for today through Tate’s signature performance style.
“Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression,” said David Savman, Global Brand President, Calvin Klein. “Defined by iconic design codes, superior fit and seductive styling, Calvin Klein jeans have long been worn by those who shape the moment, helping the brand become a defining force in denim. ‘Feel the Fit’ brings that legacy to life for a new generation in a way that feels unmistakably Calvin Klein and entirely current.”
For Fall 2026, Calvin Klein introduces new denim fits designed to make finding your perfect pair effortless. The Low Rise Baggy Jean pairs a relaxed style with a refined dark wash. The High Rise Loose Jean features a high waist and a loose, elongating silhouette in an indigo rinse, while the era-defining 90s Straight Jean returns in true blue and washed seasonal tones. Worn throughout the campaign, each style brings its own attitude to Calvin Klein’s signature denim.
Collection coming soon to Calvin Klein The Point, Mercury, and Hudson Arkadia Gozo.
The campaign launched globally on August 25th across Calvin Klein retail and social media platforms.
Follow us on socials for the next chapter : @hudson_malta | @calvinklein
About Calvin Klein
Calvin Klein forms part of Hudson Group’s portfolio of international fashion, lifestyle and premium brands.
The brand itself is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience.
Campaign Credits:
Directed and photographed by Carlijn Jacobs
Choreographed by Sergio Reis
Editorial Credits:
Calvin Klein