Hudson Holdings together with Premium Brands land another NIKE store in Algeria

Hudson Holdings together with its Algerian partners, Premium Brands are proud to open the doors of a second NIKE store in Algeria.

Located in Bab Ezzouar Mall in the east of Algiers City, the store which spans over 570 sqm is among the biggest retail stores in North Africa. The store presents the market with a variety of Lifestyle, Training, Running and Football products with a special focus drawn on Performance and Women – areas of great focus for the NIKE brand.

Premium Brands is planning to open yet another store in February 2021, in the capital of Algeria.

When discussing the store opening, Nicolas Vidal, General Manager Premium Brands in North Africa, expressed his deep appreciation towards all the staff who made this possible, particularly in light of the challenges 2020 presented. “We are back and we’re ready to connect with our consumers showing the best of NIKE” he exclaimed.

The staff involved in this store opening took great caution to ensure the right health and safety COVID-19 measures. 

Premium Brands is a joint venture with Hudson Holdings. Hudson’s head office is in Malta and has subsidiary offices in Italy, Algeria, Morocco and Nigeria.