Malta’s first official MISSGUIDED store opens in Bay Street, St Julians

Missguided, which was previously only available through and in Arkadia Gozo, has now opened its doors to a physical store in the newly refurbished Bay Street Shopping Complex, St Julians – MALTA.

Spanning a retail space of 270 square meters, this store is the ultimate destination for the empowered babe. Offering bold and edgy fashion, the store houses Smart Casual, Jersey, Active and Denim collections as well as swim wear, footwear, jewellery, accessories, and items for petite women. The sexy and edgy brand Playboy will also occupy a prominent spot in this store.

Besides a phenomenally foxy shop floor, the store will also boast a one-of-a-kind Beauty Bar offered by the professionals at Niumee, where clients can have their brows threaded, tinted or laminated as well as their eye lashes extended tinted, or laminated too.

The store brings the freshest pieces, put together in wearable ready-to-go outfits. ‘Babe power’ is at the heart of Missguided. It believes in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want.

The brand’s mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking, and forward-thinking fashion brand inspired by real life. Everything the brand creates is inspired by its customers along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.

Missguided’s fashion is designed by in-house talent, made to equip millennial women with the fashion they need for all elements of their life. Striving towards empowerment, the brand seeks to make it easily accessible for everyone by making its product affordable.

The man behind Missguided is Nitin Passi. Starting his career in the New York fashion industry, he set up on his own in 2009. With a loan of £50k, a passion for product and endless ambition, fast forward to present day, Passi runs a global multi-platform brand and strives to continuously better what is being done.

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