The third Nike Store is now open in the new Garden City shopping mall in Algiers City, Algeria. The store spans over 355 sqm and houses Running, Training and Lifestyle for Men, Women and Kids.
The state-of-the-art Garden City Mall is among the first high end malls in Algeria, precisely located within the Cheraga city zone. Inspired by the architecture of the “Algiers” Kasbah, Garden City presents a new concept of open-air shopping. It presents the perfect combination between town planning and nature and is the modern must-see when visiting the country’s capital.
The mall is open seven days a week boasting a total of 70 retail stores and 25 restaurants. Stores are open from 10am to 10pm whilst restaurants are open until 11.30pm.
All COVID-19 directives have been put in place within the NIKE store to ensure a safe and enjoyable shopping experience for all who visit.
When discussing the store opening, Nicolas Vidal, General Manager in Africa explained how Algeria presents a very young, hip youth culture, with an average age of 28, and brands such as NIKE are bound to make a hit with this up-and-coming population.
Premium Brands is a joint venture with Hudson Holdings. Hudson’s head office is in Malta and has subsidiary offices in Italy, Algeria, Morocco, and Nigeria.