Urban Bratz is turning a holiday intended to spark fear in kids, on its head, using it as a means of encouraging inner strength. Knowing that today’s kids are strong and know exactly what they want, Urban Bratz’s Halloween campaign features fearless kids, scaring off monsters. An empowering message intended to encourage confidence and power in today’s child.
The brand has also planned several initiatives which include a trick or treat tote bag with every purchase of sneakers, Halloween themed sneaker customization in store, as well as treats of Bratz branded cupcakes and a fun giveaway of up to €200 for kids who snap their scary costumes and tag the brands on social media.
“Having been a kid myself and also closely following the trends of this upcoming so-call ‘Alpha Generation’ we know that these kids are style-conscious trendsetters, who know what they want and will stop at nothing to get it. We have therefore launched a campaign which speaks directly to them, encouraging them to show strength of character and beat whatever intends on putting them down or ‘scaring them’”, explains Urban Bratz’s Brand Manger Sean Borg Manche.
Dressing a generation of go-getters, Urban Bratz is the ultimate fashion destination offering the best in lifestyle attire and sneakers for 2-14 kids and young teens. With stores in Level 1, Baystreet Shopping Complex, the Strand, Sliema, Level 1, Arkadia Commercial Centre, Gozo, the in-store brands include Nike, Jordan, Converse, Vans, Levis, Calvin Klein, Tommy Hilfiger, Champion and Crocs.
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