Following the successful opening of the first KIABI store in Cyprus at Metropolis Mall in Larnaca, Hudson Cyprus has opened a second store, this time in Neon Mall in Paphos. With a sales area of 1,300 m², this new store will offer a unique shopping experience and a complete range for the whole family. The aim is to make life easier for Cypriot families and to become the leading brand at the forefront of affordable fashion for the whole family.
“KIABI is the leading French fashion brand and its unique concept is taking the international market by storm. Our value for money, unbeatable style and sustainable approach, coupled with vast experience in affordable digital shopping make us truly one of a kind. Today, our growth challenges take us wherever there are families. We intend to develop partnerships of every kind and through all channels, to reach as many families as we possibly can. KIABI is a local retailer wishing to “make family life easier” by adjusting to each urban area and rural region, bringing them sustainable collections and solutions.” François Haimez, KIABI International Leader KIABI
“We are thrilled to deliver Cyprus with such a great value brand, which offers more accessible and quality fashion to the Cypriot families. Paphos is the second store in our expansion strategy, placed in an optimal location. We strongly believe that this will be another successful story.” explained Kyriacos Zindilis, Country Manager, for Hudson Cyprus
KIABI aims to open 3 more stores in Cyprus by 2025.
Present in 24 countries with a network of 538 physical stores, KIABI is challenging the fashion world’s leaders in Europe, the Middle East, Africa and South America. Engaged in an international growth dynamic, the French favourite continues to roll out its concept intended for all families as it opens its second shop in Cyprus in 2023. Along with its partners, KIABI aims to strengthen its position as a leading brand and to conquer new markets to meet the needs of all families by opening in 3 new countries each year.
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KIABI is pursuing its international development by opening 3 new countries each year
By developing its partnership network across the world, KIABI is following an omni-channel approach to its international development. Every year, an average of 3 new countries will be added to the brand’s list of locations. Beyond its newly operated regions, KIABI is speeding up the roll-out of new services, including a loyalty card, a presence in Marketplace, and the testing of new formats. Mission: to make family life easier and bring the best of fashion and KIABI services to as many people as possible.
Regardless of the size, whether it be in a shopping centre or in the city centre, at the foot of a residential building, or a digital store with a partner that shares KIABI’s customer-centric values, the brand’s approach is “focused on families”, with priority on local and national services throughout.
KIABI was created in 1978 in the North of France. The brand revolutionised ready-to-wear clothing by launching a low-cost fashion option for all families – an idea which was unheard of until then. With a network of 538 stores across 24 countries, KIABI generates a turnover of more than 2 billion euros. KIABI fashion embodies a simple, inclusive and happy attitude to life, with collections designed in France by a team of 56 in-house designers. KIABI is France’s leading ready-to-wear retailer with almost 10,000 Kiabers of 60 different nationalities.
Follow the brand: www.kiabi.com.cy .
For more information about Hudson’s representation of KIABI, click here.