Converse has opened its doors to a second store in Casablanca. This new store, located in Marina Mall, Casablanca was celebrated through a social event, featuring the participation of various Gen-Z local talent. Converse stores offer consumers the largest Converse footwear, apparel and accessories assortment.
The store operations is being managed by Hudson Morocco, Hudson Group’s subsidiary local office.
The opening event, which brought together innovation, passion, and the power of connection showcased the work of various local artists and influencers including; Rikku, a talented DJ who draws inspiration from electronic music, Converse’s first ambassador in Morocco, Samir Toumi, performed a live painting show. KHTEK, a female rapper as well as Khalil, who led a lacing masterclass, were also present.
The store spans an area of 115,79 m² and includes apparel, footwear and accessories for female and men alike. From the classic looks to a mix of in-season styles, all tastes are set to be satisfied with the vast choice that includes Chuck 70, CX, Crater, Run Star Motion, All Star Move & All Star Lift designs. Converse is also distributed in Morocco through multi-brand stores, particularly Urban Jungle.
This is the second store in Casablanca to be entirely dedicated to Converse in Morocco, following the one opened in Morocco Mall, Boulevard de L’Ocean.
Founded in 1908, Converse inspiration comes from more than a century of taking risks and delivering excellence. We propel sport and culture forward, and create icons, by being independent enough to lead, not follow.
Hudson represents Converse in a variety of territories including: Malta, Italy, Algeria, Morocco and Nigeria, through its Urban Jungle, multi-brand stores.