Premium Brands, an associate of Hudson Group, opened the doors of its first Converse store in Algeria.
Located in Garden City Mall in Algiers, the opening event saw the participation of the media, influencers, and special guests.
As part of the celebration a Volkswagen van offered customization for each sneaker purchased.
Converse is one of the hottest brands for teens. From its iconic Chuck Taylor All Star sneakers to more modern designs, it has become a staple for many fashion-forward individuals.
According to Statista, Converse holds approximately 1.76% share of the global athletic footwear market, with approximately 100 million pairs of its shoes sold annually. (source: brandongaille)
The Converse store presents fashion for women, men as well as kids. Boasting the latest Converse Footwear styles, Chuck70, Run Star Hike, CT70 AT-CX & all the elevation styles. This is complimented by the latest apparel and accessories collections making it easy for the consumer to purchase a head-to-toe look.