Hudson Brand Development Nigeria opens Nike Value Store in Lagos

In just under a year of opening the first Nike Flagship store in Nigeria, Hudson Brand Development Nigeria opens another Nike store. This new store marks a significant addition to the Circle Mall in Lekki, Lagos, a flourishing shopping destination in the city.

The store spans an area just over 500m² offering lines for men and women with a wide range for running, football, basketball and sportswear and training as well as additional lines for kids and Jordan.

The store offers consumers a great balance between quality and price. It’s specifically directed at a target consumer that is not only value driven, but increasingly demanding high quality and both performance and lifestyle orientated goods at these more affordable prices.

The grand opening  drew partners, influencers and customers and featured engaging activities where attendees participated in games, with various winners earning complimentary Nike merchandise.

The store will take the form of a Nike Value Store, offering various styles for individuals from all walks of life. Leading the launch, Kieran Murphy, the General Manager of Hudson Brand Development Nigeria, guided guests through an exclusive tour of the store. Notably, a multitude of influencers were in attendance, sharing their insights and admiration for the Nike brand.

Groovy, a model and influencer stated “You just have to love Nike. I grew up aspiring to own many Nike products because a lot of my idols, like Ronaldo, wore their products, so I am super excited about this store; it’s a spacious facility. Plus, it’s so close to my house, and right now I have seen so many shoes I would love to buy.”

Fitness coach and influencer, Okunsaga ‘Saga’ Adeolu said, “I am so happy that Nike is just a stone’s throw from my house. I would literally just throw a stone, and a shoe would fall off. I love Nike products, and I have always loved Air Jordans because I am a huge basketball fan and Michael Jordan fan, so to be here at the store launch in Lekki is such an incredible opportunity.”

Model and influencer Tovia said, “I have always been a big fan of Nike and its aesthetic, plus the catchphrase, ‘Just Do It’. I visited the Ikeja store and got a couple of things, but I wanted to go back but couldn’t because of the distance, so I am happy it’s opening in Lekki.” 

Nike as global brand has made a conscious effort to instill sustainability in the production of its products as well as its operation. Hudson, as a group, seeks to buy into 40-45% of sustainable products from the MOVE TO ZERO line.

Nike’s overarching mission is to foster innovation and inspiration for athletes across the globe. Under the umbrella of Nike, Inc., the brand encompasses Nike, Converse, and Jordan, priding itself on providing cutting-edge footwear and apparel tailored for various sports and activities, encompassing training, outdoor adventures, and running.

Nike through Hudson has established a robust presence in countries including Morocco, Algeria, Nigeria, and Kenya, extending its influence to sub-Saharan nations like Angola, Ghana, and Ivory Coast.

Hudson Brand Development Nigeria is a subsidiary of Hudson Holdings Group, an international sports and fashion retailer and distributor, based in Malta with representative offices in Morocco, Italy, Algeria, Nigeria and Cyprus. Amongst the Group’s greatest achievements is its representation of the Nike brand for 34 countries in Africa. Some of the other brands represented by the Group include Converse, Intersport, Kiabi, Mango, Tommy Hilfiger, Calvin Klein and Urban Jungle. Besides Nike, Hudson Brand Development Nigeria represents Urban Jungle, Hudson’s streetwear brand.

Click here for more information of Hudson’s representation of Nike