Calvin Klein has launched its highly anticipated Spring 2025 campaign featuring global superstar Bad Bunny. This marks his debut collaboration with the brand, showcasing the new Icon Cotton Stretch underwear. Directed by renowned photographer Mario Sorrenti, the campaign captures Bad Bunny’s signature confidence and sensuality in a striking, immersive setting. The accompanying campaign film, set to his hit song ‘EoO’, amplifies the bold and authentic aesthetic, solidifying the partnership as a standout moment in fashion and pop culture.
Bad Bunny expressed his excitement about the campaign, highlighting the significance of shooting in Puerto Rico. He described the project as a long time in the making, stating that seeing it come to life has been both gratifying and special.
The Spring 2025 collection introduces Icon Cotton Stretch, an evolution of Calvin Klein’s signature underwear line. Designed for maximum comfort and style, the collection features an innovative stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced fabric durability, ensuring an effortlessly sleek and functional fit. With a range of styles from briefs to trunks, the collection brings a refined, modern edge to everyday essentials.
The campaign officially launched on March 18, on calvinklein.com, and the collection can be found at Calvin Klein stores in Mercury Shopping District and The Point Shopping Mall. The new Icon Cotton Stretch collection is now available on calvinklein.com, marking yet another milestone for Calvin Klein as it continues to push the boundaries of fashion and innovation.
