Lighting the A|X Armani Exchange Vision: A Radiant Campaign

A beam of light is a graphic element that highlights faces, details, shapes and materials. The new advertising campaign for A|X Armani Exchange, photographed by Thue Nørgaard with the collaboration of Marc Goehring (stylist) and Ryan Chappell (movement director), transforms Giorgio Armani’s vision, his idea of simplicity as efficiency in metropolitan dressing, into a tangible and visible feature.

There is nothing superfluous in the images and video directed by Samuel Stephenson: just the individuals, what they are wearing – clothes but equally glasses, accessories, watches – and the light. A light that recalls car headlights, club lighting or big city streets. Direct and pulsating, like the A|X spirit condensed into a wardrobe of easy-to-wear, universal, fast-paced pieces worn by a varied and energetic cast and captured in these images.

About Hudson Holdings

Armani Exchange is represented in Malta by Hudson Group. The Group represents various sports and fashion brands and operates through offices in Malta, Cyprus, Italy, Morocco, Algeria and Nigeria. Hudson Holdings has a total retail network of close to 100.

With a staff complement of close to 1000 employees who emanate from over 50 nationalities, Hudson is an ever growing company, bringing brands in places least expected. Click here for more information about Hudson.

For more information About Armani Exchange, click here

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