Tommy Hilfiger launches “Kendall Jenner and friends” spring 2024 brand campaign

Tommy Hilfiger Spring 2024 Campaign starring supermodel and entrepreneur Kendall Jenner and five of her friends, the campaign celebrates ‘Tommy Hilfiger’s’ Classic American Cool style and the ultimate Spring lifestyle.


Tommy Hilfiger welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Joined by five of her friends, Kendall soaks up the spirit of Los Angeles’ endless blue skies, showcasing her warm and authentic self. It’s the ultimate spring lifestyle, captured through a red, white and blue lens.

Kendall Jenner said: “Tommy makes great classics, reimagined for today, each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”


“I’ve known Kendall and her family for years and it has been remarkable to watch her rise through the fashion world,” says Tommy Hilfiger. “Kendall embraces friendships as family, radiating optimism and warmth not only in her style but also in the way she connects with people. It’s that spirited outlook that continues to inspire me to deliver iconic American style for the next generation.”

The campaign cast of Kendall’s friends includes musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high-school friend Hannah Logan. Photographed by Renell Medrano, the tight-knit group is captured during upbeat moments in preppy modern classics.


The Spring 2024 collection is about perfecting American icons offering effortless essentials in red, white and blue. Focusing on the brand’s preppy heritage, the collection seamlessly merges ease, optimism and tailored elegance. Sporty in spirit, the iconic polo is reworked from a polo shirt to a polo dress as a reminder of its versatility and function. Chinos, Oxford shirts and the classic trench coat are reinvented with refreshed silhouettes and elevated fabrications.

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TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates an iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.

About Hudson Holdings

Tommy Hilfiger is represented in Malta and Africa by Hudson Group. With a presence in Southern Europe and Africa, the Group represents various sports and fashion brands and operates through offices in Malta, Cyprus, Italy, Morocco, Algeria and Nigeria. Hudson Holdings has a total retail network of close to 100.

The Spring 2024 collection will be available in TOMMY HILFIGER stores at the flagship store in Republic Street Valletta, the newly opened store at Mercury Shopping District & The Point Shopping Mall. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfigerMalta, @TommyHilfiger and @KendallJenner.

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